About
I'm Pablo, a Senior Brand Designer & Art Director with 12+ years building brand identity systems and scalable visual frameworks across FMCG, banking, telecoms, and international development.
I grew up in advertising creative leadership at VCCP Spain, where I supervised a team of 7 on brands such as Banco Santander, Microsoft, and L'Occitane, and won a Cannes Lions Bronze. Since 2020 I've worked independently for brands such as O2 and Transitions, and in 2023 I co-founded Aidporter, a design studio that turns complex information into clear visual systems for international development.
Spanish tax resident (EU), working remotely across time zones. Open to remote roles with international teams, hybrid in Madrid, freelance, or contract.
What I do
Brand identity & visual systems · Design systems · Brand guidelines · Art direction · Campaign visual systems · Multi-format rollouts · Presentation & editorial design · Information design · Generative AI workflows
Selected experience
Brand identity systems, visual communication, and information design for international development consultancies including GOPA and IBF, with projects linked to the European Investment Bank and the World Bank.
Brand identity, rebranding, and scalable visual systems for agencies, startups, and global brands including O2 and Transitions, across digital, OOH, social, and presentation environments.
Integrated campaigns across banking, telecoms, and FMCG. Supervised a creative team of 7 and 10+ pitches. Selected clients and pitches: Banco Santander, Cervezas San Miguel, Microsoft, L'Occitane.
Campaign development and visual identity work across digital, print, and broadcast for national and international consumer brands. Banco Santander Formula Rock: 21M+ people, 7 markets, Bronze Lion at Cannes Lions.