TIDRA TOOLKIT · 1.1 · October 2026
Everything a team, an agency or an AI needs to make Tidra without asking us.

Start here
  1. Read tidra_brand-book_1.0.pdf (sections 01 and 02 at least).
  2. Install the fonts in 02 Fonts.
  3. Use the files. Do not redraw the logo, the coastlines, the icons or the charts.

Folders
  tidra_brand-book_1.0.pdf   The rules, with examples. 62 pages.
  01 Logo pack               Signature, stacked, symbol and cut name, positive and negative,
                             in SVG, PNG (transparent) and PDF.
  02 Fonts                   Bitter, Newsreader, IBM Plex Mono, Instrument Sans (SIL OFL).
  03 Colour                  tidra.tokens.json (the source file), tidra.css, _tidra.scss,
                             tidra-colours.ase (Adobe swatches), tidra-tokens-studio-figma.json
                             (Tokens Studio plugin for Figma) and a printable colour list.
  04 Icons                   21 icons, SVG at 24 px and 16 px, PNG, and a web sprite.
  05 Coast lines             The living-lines generator (Python) and the five project coasts.
  06 Chart kit               Eight chart types: editable SVG for Figma/Illustrator and a
                             JavaScript module for the web.
  07 Templates               InDesign (report, proposal, sales sheet, site sign),
                             PowerPoint (deck, social), Word (letter), email signature.
  08 Photo grade             Tidra tropical grade LUT (.cube) and reference photos.
  09 Figma library           The link to Tidra Design System 2.0, the working Figma library,
                             and its variables exported as JSON and CSS.

Using Figma
  The system lives in a Figma library: Tidra Design System 2.0. The link is in 09 Figma library.
  It holds the variables, text styles, components, patterns, the Atlas and Field screens
  and the templates for every channel. Work from instances of its components; never detach them.
  Its variables are in 09 Figma library as JSON and CSS, with the same web names as tidra.css.

Using AI tools
  Give the tool the Figma library, tidra.tokens.json and the five rules on page 2 of the brand book.
  Give it the files; never ask it to redraw the logo, a coastline or an icon.

Naming
  tidra_[piece]_[project]_[format]_v01   e.g. tidra_report_HB_A4_v03
  Projects: HB Halifax Bay · SB Shark Bay · DH Darwin Harbour · MB Moreton Bay · CN Cairns

Questions and new rules
  Brand & Communications · brand@tidra.com.au · brand.tidra.com.au
  If a rule is not in the kit, it is not a rule yet. Ask once, and it gets added for everyone.
